2025 Summer Travel Trends Revealed

What you need to know

• The summer is a time when travelers choose to visit more local and affordable foodie locations, such as Rotterdam, rather than Paris, or Alassio, instead of Positano.
• Fans are increasingly traveling to see their favorite musicians and athletes.
• Americans are increasingly opting for spontaneous stayscations.

The US, Brazil and Spain are among the guests who are searching for domestic getaways, while the Netherlands, Belgium and the Netherlands are on the lookout for adventures abroad.¹. Summer travel trends include culinary enclaves off the beaten track, star-chasing events, and staycations at the last minute.

Summer travel is a hotbed of flavorful destinations

Airbnb was chosen by 1 in 5 global guests because they were looking for a more local experience.². Travelers are choosing to avoid the summer crowds this summer and opt for local, more affordable foodie locations. According to a recent Panterra consumer survey, nearly half of travelers (47%) prioritize authentic local food as their favorite food and beverage experience.³ 

Fans are chasing stars and stadiums to increase their travel.

Fans are increasingly traveling to see their favorite musicians and athletes. Many of them travel great distances, and even fly across the country, in order to experience the excitement. Panterra’s survey of consumers revealed that “star chasers” are a growing trend. These travelers follow their favorite artists and athletes by attending concerts and sporting events, often traveling great distances to be immersed in the action.⁵:

• A quarter of participants expect to travel more in the coming year for major events, especially in Brazil (45%), Mexico(38%) and the US (30%).
• Concerts are the second most popular event that inspires people to travel after family reunions. 23% of respondents said they would travel for a concert.
• The younger women find concerts more appealing than their male counterparts. 33% of Gen Z females want to travel to concerts, compared to 24% of Gen Z males.

This summer, big events are in high demand. From international soccer matches to global arena tours.

• Houston, TX United States The number of searches has risen +620% Beyonce’s Cowboy Carter Tour dates for June⁶.
• Manchester, United Kingdom The number of searches has risen +500% Oasis Concerts in July⁷.
• Perth, Australia Searches have surged +250% The State of Origin Rugby Game was played in June⁸.
• Charlotte, NC United States Searches have surged +200% Sharkira will be performing in May⁹.
• Santiago, Chile Searches have surged 85% Kylie Minogue concert dates August¹⁰.

These summer events attract thousands of visitors.¹¹ They’re likely generate positive economic impacts for local host, communities and businesses like restaurants and shops. A 2024 survey found that Airbnb guests spent $165 USD on average per day at local restaurants, grocery stores, and attractions. In addition, Airbnb hosts can help make sure that more neighborhoods are able to benefit from guest spending. In 2024, guests reported that 40% of their spending took place in the area of their Airbnb listing.¹².

US travelers are increasingly opting for spontaneous stayscations

The US guest is prioritizing staycations this summer. They are looking for trips that are within 300 miles of their homes.¹³. The US staycation market is dominated by groups and families, with over 60% of searches for nearby hotels.¹⁴. Panterra’s survey of consumers also reveals the following:

• 43% of Americans will drive instead of fly on their next trips¹⁵.
• 39% of Americans have indicated that they travel domestically or will very likely do so in the future to save on airfare.¹⁶.
• 29% Americans with children living at home aged 18 or under report that they have already chosen to travel within the country, or very likely will do so.¹⁷.

^{1 Based on Airbnb internal data of guest searches by domestic and international travel made in Q1 – Q4 2024 for summer 2025}

^{Based on the results of Airbnb’s Compact Survey, with survey dates ranging from October 2023 to March 2025. This survey was conducted for Airbnb guests that took a vacation during this time period.}

^{Based on results of an online survey by Panterra Research conducted among adults in the United States (including Canada), Mexico, Germany France Brazil, Italy Japan and South Korea. The survey took place from April 6 through April 22, 2025. The margin of error for these sample sizes is ±2.5, ±3.1, and ±3.3 percentage points (for n=1,500, n=1,000, and n=900, respectively) at the 95% confidence level, and is larger for smaller subgroups or lower sample sizes}

^{4 Based on Airbnb internal data of of trending searches travelers made in Q1 – Q4 2024 for Summer 2025 compared with searches made in Q1-Q4 2023 for Summer 2024}

^{5 Based on the results of an online survey conducted in North America, Mexico, Canada, Germany, France and Brazil by Panterra Research. The survey was conducted from April 6, 2025 to April 22, 2020. The margin of error for these sample sizes is ±2.5, ±3.1, and ±3.3 percentage points (for n=1,500, n=1,000, and n=900, respectively) at the 95% confidence level, and is larger for smaller subgroups or lower sample sizes.}

^{Searches in Houston, TX increased by 6 % between 6/27-6/29/2025 and 6/28-6/30/2024 (based on searches for 2/3-2/10/2025 and 2/5-2/13/2024, respectively).}

^{7 % increase in searches in Manchester, United Kingdom for 7/10-7/12,7/15-7/16,7/18-7/20, 2025 compared to 7/11-7/13,7/16-7/17,7/19-7/21, 2024 (based on searches from Q1 – Q4 2024 and Q1-Q4 2023 respectively)}

^{8 % increase in searches in Perth, Australia for 6/16-6/19, 2025 compared to 6/17-6/20, 2024 (based on searches from Q1 – Q4 2024 and Q1-Q4 2023 respectively)}

^{Searches in Charlotte, NC increased by 9 % between 5/12-5/13 in 2025 and 5/13-5/14 in 2024, based on Q1-Q4 searches for 2024, respectively.}

^{10 % increase in searches in Santiago, Chile for 8/11 – 8/12 2025 compared to 8/12 – 8/13, 2024 (based on searches from Q1 – Q4 2024 and Q1-Q4 2023 respectively)}

^{11 Based on Airbnb internal data of summer search interest from Q1 – Q4 2024}

^{According to a survey conducted by Airbnb from January 1-December 31 2024}

^{13 Based on data collected by Airbnb for searches conducted in Q4 2020 within 300 miles from the origin of guests, and based on searches made during Summer 2025.}

^{Based on internal data from Airbnb of searches made by group size for trips in Summer 2025 within 300 miles of the guest origination in Q4 of 2024}

^{Based on the results of an online survey by Panterra Research conducted among adults in the United States (including Canada), Mexico, Germany and France, Brazil, Italy, Japan and South Korea. The survey was conducted from April 6, 2025 to April 22, 2020. The margin of error for these sample sizes is ±2.5, ±3.1, and ±3.3 percentage points (for n=1,500, n=1,000, and n=900, respectively) at the 95% confidence level, and is larger for smaller subgroups or lower sample sizes.}

^{16 Based on results of a survey online conducted by Panterra Research among adults from the United States, Canada and Mexico, Germany, France Brazil, Italy Japan South Korea. The survey was conducted from April 6, 2025 to April 22, 2020. The margin of error for these sample sizes is ±2.5, ±3.1, and ±3.3 percentage points (for n=1,500, n=1,000, and n=900, respectively) at the 95% confidence level, and is larger for smaller subgroups or lower sample sizes.}

^{Based on results of an online survey conducted in 2017 by Panterra Research among adults from the United States, Canada and Mexico, Germany, France Brazil, Italy Japan South Korea. The survey was conducted from April 6, 2025 to April 22, 2020. The margin of error for these sample 19sizes is ±2.5, ±3.1, and ±3.3 percentage points (for n=1,500, n=1,000, and n=900, respectively) at the 95% confidence level, and is larger for smaller subgroups or lower sample sizes.}

Airbnb

Airbnb began in 2007, when two hosts invited three guests into their San Francisco house. It has since grown from there to more than 5 million hosts, who have welcomed 2 billion guests in nearly every country on the planet. Each day, Airbnb hosts provide guests with unique experiences and stays that allow them to engage in authentic community interaction.

What Airbnb.org is all about

Airbnb.org It is a non-profit organization that facilitates temporary accommodations for people who are in crisis situations around the globe. Airbnb.org works independently, leveraging Airbnb, Inc.’s technology, service, and other resources for free to achieve Airbnb.org’s charitable goal. Airbnb.org’s inspiration began in 2012 when a host named Shell opened her home for people affected by Hurricane Sandy. Airbnb hosts can now provide accommodation to people in need. Since then, this program has evolved and now focuses on emergency response, helping to provide accommodations to evacuees and relief workers as well as refugees, asylum seekers and frontline workers who are fighting COVID-19. Since then hosts have opened up their homes in order to help provide accommodations for 100,000 people who are in need. Airbnb.org is a completely separate entity from Airbnb, Inc. Airbnb, Inc. doesn’t charge any service fees on Airbnb.org supported stay.

View source