Google dropped a holiday-themed promo code just before the holidays. its list of the 100 most-searched products of the year—a curated snapshot of what captured everyone’s attention in 2025. As a travel writer I was able to sift through the entire list and find what’s really worth packing. the gifts These are the ones that stand out. They’re practical, for on-the-go life, and a bit more thoughtful than usual suspects. And they come from names you know and trust, like Gap Samsonite and Adidas.
The following is a list of the most recent articles. cozy joggers The following are some examples of how to get started: noise-cancelling earbuds You can also find out more about the following: cashmere sweatersThe list is a selection of 10 gifts I personally would give (and secretly wish to receive). If you’re looking for gifts, whether it be for someone special or yourself, there are plenty of options. a frequent flyer, a cozy homebody, or anyone in between, these picks are thoughtful, stylish, and bound to be used long after the holiday season—no return label required. Prices start at $20.
The Top 100 Items on Google as selected by Travel Writers
The Gap Vintage Soft High-rise Relaxed Joggers
Gap
The most popular items in 2025 were cozy joggers. Gap’s take The definition of comfort is elevated. The soft brushed fleece is perfect for red-eye flights and still looks stylish enough for coffee runs, layovers or even coffee runs. Pair it up with the matching crewneck For a stylish, monochrome set of travel accessories that is perfect for anyone who enjoys being comfortable in transit.
Samsonite Outline Pro Carry-on Spinner
Samsonite
A reliable carry-on is the one gift you can count on to be used every time you travel. Samsonite’s Outline Pro has earned its spot as a travel essential for good reason—it’s sleek, sturdy, and glides through airport terminals as smoothly as it tucks into an overhead bin. This is the kind of practical luxury travelers won’t spend a lot on, but will enjoy every time they pack up for a trip or an international flight.
Crocs Classic Cozzzy Slippers
Zappos
The person who places comfort before all else. these cozy Crocs These are sure to be a hit. They’re lined with plush fleece, and they have that signature Crocs comfort. They are equally at home lounging around the fire or padding in a hotel. Affordable, durable, and delightfully comfy—this is one gift guaranteed to be worn on repeat.
Calpak Personalized Luggage Tag
Calpaktravel
The upgrade is a small, thoughtful addition for frequent flyers. Calpak’s personalized luggage tag Every suitcase will instantly feel more polished. It’s a meaningful (and affordable) gift for the traveler in your life—especially since customization is included at no extra cost. It’s available in neutral colors like espresso and buttercream, and is currently on sale. This practical item will be appreciated by the traveler next time they wait at baggage claim.
Google Pixel Buds Pro 2
Amazon
“Pixel Buds Pro 2” Google’s most searched tech items of this year were these noise-cancelling, noise-cancelling earbuds. These earbuds live up the hype. These earbuds have a battery life that is impressive, are lightweight, and rival pairs at twice the price. As a travel writer, I never board a plane without them—they block out engine noise beautifully and stay secure through even the longest travel days. The perfect gift for any traveler.
Ralph Lauren Featherweight Wool Cashmere Sweater
Ralphlauren
The fact that Ralph Lauren’s cable knits were the most popular brand searched for on Google this year didn’t surprise me. This cashmere sweateThe r is soft and timeless. It has a classic look that will never go out of style. The fabric can be worn as a layering piece on travel days but is also warm enough to keep you warm during chilly winter excursions. Unwrapping this piece is a special experience, and wearing it even more so.
Anthropologie Travel Journal
Anthropologie
There’s nothing more sentimental for the traveler than a beautifully bound book. travel journal. This Anthropologie edition is full of guided prompts, creative layouts, and inspirational quotes to help you document adventures. It’s the kind of thoughtful gift that turns fleeting memories into keepsakes—perfect for jotting down notes from a Tuscan vineyard or a quiet morning in Kyoto.
Adidas Adizero Evo SL Running Shoes
Nordstrom
“Adizero running shoes” searches jumped an incredible 285 percent on Google this year—and it’s easy to see why. Adidas’ Evo SLs The latest evolution in the brand’s fast-forward design. They feature responsive cushioning, a racing-inspired shape that feels as good as they look. These sneakers will be appreciated by travelers, regardless of whether the recipient is preparing for a marathon, or loves to explore cities on foot.
Rhode Mini Glazing Milk Facial Essence
Sephora
Rhode’s Glazing Milk earned its viral status for good reason—it’s lightweight, glow-boosting, and fits perfectly in a toiletry bag. It’s TSA-friendly mini size makes it an ideal gift under $25 for both beauty enthusiasts and jet-setters. It’s my go-to travel skincare product, and I like to gift it as a Secret Santa gift because it is universally appreciated (and looks stylish on any vanity).
Roverlund Out-of-office Carrier
Roverlund
If you’re a traveler who never leaves home without your furry companion, this trending pet carrier The perfect gift is one from Roverlund. It is airline compliant, made of durable and tear-resistant mesh. And it has an intelligent luggage sleeve, which slides right over the suitcase handle. The padded strap can be used as a leash to make airport runs or hotel check-ins easier. This is a stylish, practical bag that will make any pet owner’s life easier.
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